Brand
Everything you need to use LesWWW properly: vector logos and large PNGs, palette, typefaces, colour rules, wallpapers.
Signature
The three Ws of the logo are the method: the reason, the test, the decision. Use it as is, in English.
Why. What. Which way.
The reason. The test. The decision.
Logos
Big Shoulders 800 wordmark, converted to outlines: no font required. Squares are 4000 × 4000 px.
TransparentSVGPNG4000 square
Transparent, whiteSVGPNG4000 square
Lime backgroundSVGPNG4000 square
Cyan backgroundSVGPNG4000 square
White backgroundSVGPNG4000 square
Black backgroundSVGPNG4000 square
Colours
Black & white for structure, three fluorescent accents for meaning. Dark values apply in dark mode.
Paper
Page background.
LightDarkInk
Text, rules, dark fills.
LightDarkInk soft
Secondary text, labels.
LightDarkLine
1px borders.
LightDarkTag
Tag and callout background.
LightDarkAccent
Interactive only: buttons, live status, underlines.
LightDarkPop 2
Fiction, deliberate satire.
LightDarkPop 3
Real, verified, measured.
LightDark
Typefaces
Three open-source families (OFL licence), one per role.
Why. What. Which way.
Pourquoi, quoi, par où : on cadre, on teste, on tranche.
Consultant innovation · Lille
Usage rules
Fluorescent colours are never body text on white: always a solid fill behind black text, a shape or an underline.
Each accent keeps one meaning: lime = interactive, cyan = real, pink = fiction.
No shadows, no rounded corners (except pill tags): 1px borders and flat fills.
Page titles in bold sentence-case Public Sans; section titles in uppercase Big Shoulders; labels in uppercase mono; body in Public Sans.
Every page opens with the same header: pill, label, title, lead.
Keep clear space of at least half the logo’s height. Don’t distort it or recolour it outside the provided versions.
Wallpapers
The wordmark on the brand colours, repeating patterns (Ws, loops, sparkles, arrows, iterations, cursors, code, signature), the three Ws writ large and the iteration symbol. Phone 1290 × 2796 px, desktop 3840 × 2160 px (4K).
Patterns
Core components
The building blocks found across the site.
A short emphasised statement, ruled in ink.
Big flat colour