Florent Bertiaux, an outside view on your innovation projects.
Independent innovation consultant since 2018. I help creative, tech and product teams make fast, sound calls before committing the budget.

LesWWW since 2018, one foot in the industry
Since 2018, LesWWW has been my consulting practice: rapid prototyping, workshops, innovation framing for agencies, schools and media. I learned to frame before executing, to test fast, and to pass on what actually holds up in the field.
I don't play the provider who executes everything himself. I step back, arbitrate, and hand over when it's time to execute. You gain an outside view, not a dependency.
Alongside, I'm an innovation consultant at EuraCreative, the CCI accelerator in Lille. The role limits my time: the LesWWW missions I accept have a real subject, a committed team and a will to clarify before rushing in.
LesWWW and EuraCreative are two separate activities. I don't offer LesWWW missions to organisations supported by EuraCreative, and I don't prospect in its network. If a request comes from that scope, I pass it on to the EuraCreative team.
The method: why, what, which way
Why.
Find the real tension before talking solutions: what's stuck, for whom, and what standing still costs.
What.
Test the simplest direction that holds up: a workshop, a mock-up, a prototype, a few users. No over-engineering.
Which way.
Decide: continue, pivot or stop. You leave with a direction and a roadmap your teams can follow without me.
They trusted me
Past projects, ongoing missions, recurring relationships. The list is deliberately incomplete.
Project stalling? Let's talk.
Two or three lines of context are enough: what's stuck, what you're aiming for. We'll see together whether a conversation makes sense, and in what shape.
Get in touch