Florent Bertiaux, Innovation Consultant at LesWWW and EuraCreative
Hello, I'm Florent.
Innovation Consultant at EuraCreative - Plaine Images, I support the Cultural and Creative Industries ecosystem: from startups to studios, from media to large groups. I help these players navigate the transformation challenges of our sector.
Alongside that, through LesWWW, I offer tailor-made interventions: stepping back for perspective, framing a need, prototyping a direction, or bridging the gap between your creative and technical teams. This is my space for agility and "doing".
My philosophy is simple: no useless slides, no jargon to impress. We bring structure to the chaos to draw a clear, actionable path forward.
A few collaborations
Past projects, ongoing missions, recurring relationships. The list is deliberately incomplete.
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Eight years independent, now an in-house consultant
Since 2018, LesWWW has been my independent consulting identity: rapid prototyping, workshops, innovation consulting for agencies, schools and media in the region. I learned to frame before executing, to test fast, and to pass on what actually holds up in the field.
Today, my day-to-day revolves around EuraCreative: a dense CCI hub with real industry-wide challenges. I no longer play the role of the provider who executes everything himself. I step back, arbitrate, and activate the right network when it's time to act.
My time outside the hub is limited. The external missions I take on are just as selective: a real subject, a committed team, and a willingness to clarify before rushing in.
What matters
Step back for perspective.
Refuse to keep your nose to the grindstone: analyze the project's structure before committing any technical resource.
Bridge the technical divide.
Act as a translator between creative teams and engineering teams, so decisions are made on shared ground.
Smart, realistic solutions.
A testable prototype, sovereignty choices when they matter, and lean means rather than over-engineering.
Autonomy as the goal.
My role isn't to create dependency, but to make you capable of moving forward without me once the framing is in place.
What I offer
Four intervention formats for external missions. Each card starts from an identified tension and ends with what you walk away with.
Creative directors, agencies, studios
Creative / technical translation
The tension
Your design teams and your tech teams don't speak the same language. Meetings go in circles, briefs pile up, the project drifts.
What I do
I step in as a universal translator: turning usage needs into understandable constraints, challenging technical choices, and setting a common language for decision-making.
You leave with
A shared framing, documented trade-offs, and a roadmap every party can follow.
Leadership, CISOs, product teams
AI framing and sovereignty
The tension
AI tools are running in the shadows across the company. No one really knows where the data goes, or whether usage aligns with internal policy.
What I do
Usage audit, risk mapping, cloud/local/hybrid trade-offs. I propose realistic architectures and genuine usage sovereignty, not over-engineered setups.
You leave with
A clear usage policy, tested scenarios, and recommendations your teams can apply without turning them into data scientists.
Project leads, incubators, innovation committees
Prototyping and MVP validation
The tension
The enthusiasm is there, but the real need stays vague. Everyone wants to "launch the MVP" without having validated the tension to solve.
What I do
Framing workshops, no-code, low-code or generative AI prototyping, lightweight user testing. We validate or invalidate before committing a heavy development budget.
You leave with
A testable prototype, field feedback, and an informed decision: continue, pivot, or stop.
Schools, incubators, professional events
Teaching, masterclasses and juries
The tension
You're putting together a module, a themed day, or a graduation jury. You need a speaker who talks to students and decision-makers alike, with substance rather than a stack of slides.
What I do
Masterclasses and on-demand talks on focused topics: innovation, growth, web culture, project management, artificial intelligence. Juries for hackathons, graduations, calls for projects.
You leave with
A structured session, actionable feedback for participants, and an evaluation or feedback grid if you need one.
Projects and other playgrounds
This isn't my catalogue of missions: it's the ecosystem I move in.
My current role
EuraCreative – Accélérateur des Industries Créatives et CulturellesThe accelerator for Cultural and Creative Industries in the Lille metro area and across Europe, where I work day to day.
Community
Generative101 — L'IA générative sans le bruit | Generative101A library of generative AI use cases: what's actually being done, not what's being promised.
Watch
Readme.club | Xteink X3, X4 Classic & X4 Pro Guides, Firmware, Resources & CommunityAn open community hub around Xteink e-readers and how people use them.
Game
The LinkedIn Guru Simulator - Jeu satirique LinkedIn en françaisA satirical simulator of the LinkedIn feed: swipe, cringe and badges included.
Experience
TERMINAL47 | Investigation Temporelle UniqueAn interactive terminal fiction: chat with ARIA, an AI from the future.
Photography
Florent Bertiaux | Consultant Innovation, Photographe, AuteurPortraits, sets and a photographer's eye, outside of my consulting work.
Climate
En vrai, c'est chaud - cestchaud.frClimate data made readable: today's heat index, twin cities, and IPCC projections for 2030-2050, sourced from ERA5, NASA, INRAE, IFREMER, ONF.
Music
320kbps.club — hand-curated music discoveryA hand-picked music selection: I listen, I curate, and I share it with a minimalist touch. Zero algorithms, zero automated recommendations.
Side-projects
And other playgrounds
The list isn't exhaustive: I like launching projects when something I observe in the field deserves exploring.
Fresh from the blog
Pourquoi un MVP vibe-codé a aussi besoin d'un plan B
21,76 millions de requêtes en un mois sur un site de niche. La technique reste non négociable, même vibe-codée.
Le DAP low-cost qui a réveillé mes mixtapes oubliées
Alias : ma mix machine à moins de 40 €.
La part non-délégable : écrire ses règles IA avant la rentrée.
Avant le premier exercice, nommez ce que vous refusez de déléguer.
320kbps.club : construire un site que je suis seul à vouloir
320 kbps (kilobits par seconde), c'est la qualité maximale pour les fichiers audio compressés.
De Héphaïstos aux Golems : pourquoi l'usage de l'IA compte plus que la techno.
En gros, on parle de l'IA entre mythes et incidents bien réels.
Ce que l'audiovisuel nous a appris sur l'IA (et vice versa).
Notes d'un déjeuner qui a duré plus longtemps que prévu.
Contenu IA : quand la modération devient un problème de conception.
YouTube, Instagram, TikTok savent très bien comment filtrer les contenus IA. Ils ne veulent pas le faire. Pas encore.
Souveraineté IA : pourquoi l’indépendance commence par l’aveu de nos limites.
La souveraineté totale est un mythe : la vraie puissance réside dans la maîtrise de nos dépendances choisies.
Let's talk about your project
No contact form on this site. The most direct way to reach me is LinkedIn: describe your context, and we'll see together whether a conversation or a call makes sense.
Contact me on LinkedInContact me on LinkedIn to start the conversation