Why. What. Which way.Florent Bertiaux, independent innovation consultant in Lille (LesWWW)

Florent Bertiaux, independent innovation consultant in Lille (LesWWW). I frame your innovation and AI projects before they get expensive.

LesWWW is my innovation consulting practice, since 2018. Short, well-framed interventions: clarify a need, make sound calls on your AI usage, prototype a direction, get your creative and tech teams finally talking.

Alongside, I'm an innovation consultant at EuraCreative. So LesWWW runs on chosen time: I take on few missions, and I choose them.

No filler slides. No jargon to impress. You leave with a decision, not a report.

See the 4 formatsGet in touch

Four ways to work together

Short missions with a clear starting point (the tension you're facing) and a concrete end point: what you hold in your hands at the end.

  1. Creative / technical translationCreative directors, agencies, studios
  2. AI framing and sovereigntyLeadership, CISOs, product teams
  3. Prototyping and MVP validationLeadership teams, product teams, innovation committees
  4. Teaching, masterclasses and juriesSchools, training organisations, professional events

What I build on the side

Media, tools, interactive fictions. I test on my own projects what I recommend to others.

All projects

They trusted me

Past projects, ongoing missions, recurring relationships. The list is deliberately incomplete.

  • EuraTechnologies
  • La Voix du Nord
  • France Télévisions
  • ECV Lille
  • ESJ Lille
  • Ynov Lille
  • Generative101
  • Now Coworking
  • La Poste
  • Electro Dépôt
  • Qonto
  • OP1C
  • Agence Dalt
  • Agence BASH/
  • Agence WTF
  • Ben's Cookies
  • Hi Agency
  • FFF
  • And many more

Field notes, fresh from the blog

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Project stalling? Let's talk.

Two or three lines of context are enough: what's stuck, what you're aiming for. We'll see together whether a conversation makes sense, and in what shape.

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