BookClassicRichard Thaler, Cass Sunstein, 2008

Nudge

Richard Thaler and Cass Sunstein explain how to steer choices without forcing them. Nudge theory applied to marketing and public policy.

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What you get out of it

Understand soft influence techniques and how they apply to marketing

Has it aged well?

Classic. Richard Thaler received the Nobel Prize in Economics in 2017 for his work in behavioral economics. A revised edition, "Nudge: The Final Edition", came out in 2021.

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