Marketing & persuasion
Marketing, growth, advertising, storytelling: how people get convinced, and why it works.
DocumentaryOne eveningThe Great Hack
Karim Amer, Jehane Noujaim, 2019
Data & surveillance
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DocumentaryOne eveningFyre: The Greatest Party That Never Happened
Chris Smith, 2019
Marketing & persuasion
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BookA weekendLesWWW reviewThis Is Marketing
Seth Godin, 2018
Marketing & persuasion
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BookA weekendThe Attention Merchants
Tim Wu, 2016
Attention & social media
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FilmOne eveningThe Founder
John Lee Hancock, 2016
Startups & entrepreneurship
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BookA weekendTED Talks: The Official TED Guide to Public Speaking
Chris Anderson, 2016
Marketing & persuasion
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BookA weekendTraction
Gabriel Weinberg, Justin Mares, 2015
Startups & entrepreneurship
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BookA weekendThe Art of the Start 2.0
Guy Kawasaki, 2015
Startups & entrepreneurship
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BookA weekendConsole Wars
Blake J. Harris, 2014
Tech history
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BookA weekendGrowth Hacker Marketing
Ryan Holiday, 2013
Marketing & persuasion
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CommunityOngoingGrowthHackers
Sean Ellis, 2012
Marketing & persuasion
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Medium - Marketing & Growth
Ev Williams, 2012
Marketing & persuasion
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BookA weekendLesWWW reviewThinking, Fast and Slow
Daniel Kahneman, 2011
Psychology & decision-making
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BookA weekendFree: The Future of a Radical Price
Chris Anderson, 2009
Digital economy
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BookA weekendNudge
Richard Thaler, Cass Sunstein, 2008
Psychology & decision-making
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BookA weekendPredictably Irrational
Dan Ariely, 2008
Psychology & decision-making
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BookA weekendMade to Stick
Chip Heath, Dan Heath, 2007
Marketing & persuasion
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BlogOngoingBlog du Modérateur
Flavien Chantrel, 2007
Marketing & persuasion
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TV seriesOngoingLesWWW reviewMad Men
Matthew Weiner, 2007
Marketing & persuasion
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BookA weekendThe Long Tail
Chris Anderson, 2006
Digital economy
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BlogOngoingNeil Patel's Blog
Neil Patel, 2006
Marketing & persuasion
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BookA weekendThe Paradox of Choice
Barry Schwartz, 2004
Psychology & decision-making
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BookA weekendPurple Cow
Seth Godin, 2003
Marketing & persuasion
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BookA weekendThe Tipping Point
Malcolm Gladwell, 2000
Marketing & persuasion
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BookA weekendThe Cluetrain Manifesto
Rick Levine, Christopher Locke, Doc Searls, David Weinberger, 1999
Marketing & persuasion
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Fast Company
Alan Webber, Bill Taylor, 1995
Startups & entrepreneurship
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BookA weekendCrossing the Chasm
Geoffrey Moore, 1991
Marketing & persuasion
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BookA weekendInfluence: The Psychology of Persuasion
Robert Cialdini, 1984
Marketing & persuasion
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MagazineOngoingStratégies
Christian Blachas, 1971
Marketing & persuasion
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