BookClassicRick Levine, Christopher Locke, Doc Searls, David Weinberger, 1999
The Cluetrain Manifesto
Rick Levine et al. analyze the Internet's impact on business. How customer relationships and corporate communication are changing.
What you get out of it
Understand how corporate communication evolves in the digital age
Has it aged well?
Classic. Its 95 theses, starting with "markets are conversations", became a reference for online marketing.
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