BookLesWWW reviewSeth Godin, 2018

This Is Marketing

Seth Godin redefines modern marketing. An approach built on empathy, building communities and positive impact rather than interruption and manipulation.

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What you get out of it

Understand how marketing is shifting toward more ethical, community-driven approaches

Don't look for customers for your products: look for products for your people.

Why I recommend it

Godin has been saying the same thing for twenty years, and he is right to keep saying it: marketing is not the art of interrupting people, it is the art of being useful to them. This book sums it all up: the smallest viable market, permission, tension.

Get it into the hands of anyone who still thinks marketing means advertising. You read it in two evenings and reread it in one: Godin writes in aphorisms.

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