BookClassicEli Pariser, 2011
The Filter Bubble: What the Internet Is Hiding from You
Eli Pariser shows how algorithms create filter bubbles that limit our exposure to diversity. Implications for democracy and marketing.
What you get out of it
Understand how personalization works and where it falls short in digital marketing
Has it aged well?
Classic. This book popularized the term "filter bubble", now in everyday use when talking about recommendation algorithms.
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