BookClassicGeoffrey Moore, 1991
Crossing the Chasm
Geoffrey Moore analyzes the challenges of technology adoption. Strategies to move a product from the early adopter market to the mainstream market.
What you get out of it
Understand innovation adoption cycles and go-to-market strategies
Has it aged well?
Classic. The "chasm" has become standard vocabulary in tech marketing; a revised third edition came out in 2014.
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