BookLesWWW reviewNir Eyal, 2014
Hooked: How to Build Habit-Forming Products
Nir Eyal explains how to build products that create habits in users. The "Hook Model" method and the psychology of user behavior.
What you get out of it
Understand the psychology of user engagement and the mechanisms of product addiction
Every notification is a hypothesis about what will bring you back.
Why I recommend it
The manual that explains how an app settles into your thumb: trigger, action, variable reward, investment. Four steps, one loop.
Read it twice. Once as a designer, to understand how a habit gets built. Once as a user, to spot where you are someone else's loop. Read alongside The Social Dilemma, the contrast is worth it.
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