BookLesWWW reviewClassicEric Ries, 2011

The Lean Startup

Eric Ries lays out a methodical approach to building startups. MVP, pivot and hypothesis validation concepts to reduce entrepreneurial risk.

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What you get out of it

Learn a rigorous method to test and validate business ideas

An MVP is not a cut-rate product: it's a question you ask the market.

Why I recommend it

The book that put "MVP" in everyone's mouth, including to say just about anything. Going back to the source sets things straight: an MVP is not a sloppy product, it is an experiment designed to learn fast.

Build, measure, learn, pivot: the whole vocabulary of modern innovation comes from here. Fifteen years on, some examples have aged; the method has not. It's the foundation I have people work with in workshops before opening any prototyping tool.

Has it aged well?

Classic. Its concepts (MVP, pivot, the build-measure-learn loop) have become the standard vocabulary of innovation, in startups and large companies alike.

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