BookClassicRobert Cialdini, 1984
Influence: The Psychology of Persuasion
Robert Cialdini reveals the 6 psychological principles of persuasion. An analysis of influence and manipulation techniques.
What you get out of it
Understand the psychological mechanisms of persuasion in marketing
Has it aged well?
Classic. The reference on persuasion since 1984. The expanded 2021 edition adds a seventh principle, unity.
Affiliate link: it pays for keeping the library up to date, at no extra cost to you.
