BookClassicNicholas Carr, 2010
The Shallows: What the Internet Is Doing to Our Brains
Nicholas Carr analyzes how the Internet changes our brains and the way we think. The cognitive impact of digital technology on attention and focus.
What you get out of it
Understand the psychological impact of digital technology on users and adapt marketing strategies
Has it aged well?
Classic. A 2011 Pulitzer Prize finalist (general nonfiction), it is one of the reference books on how the Internet affects attention.
Affiliate link: it pays for keeping the library up to date, at no extra cost to you.